PENYULUHAN INOVASI PENGEMASAN PRODUK USAHA DARING PADA KOMUNITAS WIRAUSAHA CARIMITRABISNIS SURAKARTA

Belligo Agra; Chandra Wisnu Utomo; Endah Sri Wahyuni

doi:10.30787/empowerment.v1i1.752

PENYULUHAN INOVASI PENGEMASAN PRODUK USAHA DARING PADA KOMUNITAS WIRAUSAHA CARIMITRABISNIS SURAKARTA

Authors

Belligo Agra Universitas Aisyiyah
Chandra Wisnu Utomo Universitas 'Aisyiyah Surakarta
Endah Sri Wahyuni Universitas 'Aisyiyah Surakarta

DOI:

https://doi.org/10.30787/empowerment.v1i1.752

Keywords:

Pengemasan, Covid-19, UMKM

Abstract

During the Covid-19 pandemic, many MSMEs experienced a decline in sales. One of the main problems is the shift in consumer shopping styles to online shopping and the decline in consumer buying interest. The solution offered for this problem is packaging innovation and product design. This community service aims to provide counseling and assistance to partners regarding packaging innovation and product design. This community service partner is the Carimitrabisnis entrepreneurial community. This community consists of 35 entrepreneurs from various business fields in Surakarta. The expected outcome of this community service activity is for partners to gain knowledge about the importance of trademark design, packaging, and direction to partners in terms of promotion through the internet to increase the number of sales.

References

Universitas Aisyiyah Surakarta

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Published

2021-07-09

Issue

Vol. 1 No. 1 (2021): September

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.